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An ambigram is a expressed expression, art form or other symbolic representation whose elements retain interpretation when interpreted or viewed from a different path, point of view, or orientation.
This is of the ambigram might either change, or continue to be the same, when seen or interpreted from different perspectives.
Douglas R. Hofstadter identifies an ambigram as a "calligraphic design that handles to squeeze two different readings into the selfsame group of curves." Different ambigram musicians and artists (sometimes called ambigramists) may create completely different ambigrams from the same expression or words, differing in both style and form.
Popularity and discovery
The earliest known non-natural ambigram dates to 1893 by musician Peter Newell. Although better known for his children's literature and illustrations for Draw Twain and Lewis Carroll, he publicized two books of invertible illustrations, in which the picture turns into a different image when turned upside down entirely. The very last page in his book Topsys & Turvys contains the phrase THE END, which, when inverted, reads PUZZLE. In Topsys & Turvys #2 2 (1902), Newell concluded with a variation on the ambigram where the END changes into PUZZLE 2.
The Verbeek remove "The UpsideDowns of old man Muffaroo and little woman Lovekins" used ambigrams in 3 consecutive whitening strips in March,1904, but otherwise the format of the use was prevented by this strip of term balloons.
From June to September, 1908, the English monthly The Strand publicized some ambigrams by differing people in its "Curiosities" column. Of particular interest is the fact that four of individuals submitting ambigrams assumed them to be a unusual property of particular words. Mitchell T. Lavin, whose "chump" was posted in June, composed, "I believe it is in the only term in the British language which includes this peculiarity," while Clarence Williams wrote, about his "Gamble" ambigram, "Possibly B is the one letter of the alphabet that will produce such an interesting anomaly."
In 1969, Raymond Loewy designed the rotational NEW MAN ambigram company logo, which is still used today. The mirror ambigram DeLorean Motor Company logo was first used in 1975.
John Langdon and Scott Kim each assumed that that they had developed ambigrams in the 1970s also. Langdon and Kim are most likely the two artists who have been most in charge of the popularization of ambigrams. John Langdon produced the first reflection image company logo "Starship" in 1975. Robert Petrick, who designed the invertible Angel custom logo in 1976, was also an early on influence on ambigrams.
The initial known published mention of the word ambigram was by Hofstadter, who attributed the origin of the expressed word to conversations among a little group of friends during 1983-1984. The original 1979 edition of Hofstadter's G?del, Escher, Bach featured two 3-D ambigrams on the cover.
Ambigrams became more popular because of this of Dan Dark brown incorporating John Langdon's designs into the storyline of his bestseller, Angels & Demons, and the Dvd movie release of the Angels & Demons movie includes a bonus section called "That is an Ambigram". Langdon also produced the ambigram that was used for some editions of the book's cover. Dark brown used the name Robert Langdon for the hero in his books as an homage to John Langdon.
In music, the Grateful Deceased have used ambigrams several times, including on the albums American and Aoxomoxoa Beauty.
In the first group of the British show Trick or Treat, the show's sponsor and originator Derren Brown uses cards with rotational ambigrams. These credit cards can read either 'Technique' or 'Treat'.
Although the words spelled by most ambigrams are relatively brief in length, one Dvd movie cover for The Princess Bride-to-be movie creates a rotational ambigram out of two words: "Princess Bride-to-be," whether seen right aspect up or ugly.
The Transformers movie series have logos that are a robot face whether viewed right side up or upside down. You can find two such logos, one for an Autobot, and one for a Decepticon.
In 2015 iSmart's custom logo using one of its travel chargers travelled viral because upside-down it read "+Jews!" The company mentioned that "...we learned a robust lesson of what not to do when making a brand."
Types of Ambigram
Ambigrams are exercises in graphical design that play with optical illusions, symmetry and visible understanding. Some ambigrams include a romantic relationship between their form and their content. Ambigrams usually get caught in one of the categories:
3-Dimensional
- A design where an object is shown that will appear to learn several characters or words when viewed from different sides. Such designs can be made using constructive sturdy geometry.
Chain
- A design in which a term (or sometimes words) are interlinked, forming a repeating chain. Words are usually overlapped meaning that a expression begins partway through another expressed term. String ambigrams are shown by means of a group sometimes.
Dihedral
- A natural mirror-image ambigram comprising numerical digits.
Figure-ground
- A design in which the areas between your characters of 1 term form another portrayed word.
Fractal
- A version of space-filling ambigrams where the tiled phrase branches from itself and then shrinks in a self-similar manner, forming a fractal. See Scott Kim's fractal of the word "TREE" for an animated example.
Mirror-image
- A design that can be read when reflected in a mirror, as the same term or key phrase both ways usually. Ambigrams that form different words when viewed in the mirror are also called glass door ambigrams, because they can be printed over a glass door to be read differently when entering or exiting.
Multi-Lingual
- An ambigram that may be read a proven way in one vocabulary and yet another way in another type of vocabulary. Multi-lingual ambigrams can exist in every of the many styles of ambigrams, with multi-lingual perceptual shift ambigrams being particularly striking.
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