Ambigrams, Logos, amp; Word Art.John Langdon Ambigrams, Logos, amp; Wordhttp://www.johnlangdon.net/wp-content/uploads/2013/12/Wavelength_JohnLangdon_t.gif
ambigram words
An ambigram is a expression, art form or other symbolic representation whose elements retain interpretation when interpreted or seen from another type of path, point of view, or orientation.
This is of the ambigram may either change, or continue to be the same, when interpreted or looked at from different perspectives.
Douglas R. Hofstadter represents an ambigram as a "calligraphic design that handles to press two different readings into the selfsame set of curves." Different ambigram performers (sometimes called ambigramists) may create completely different ambigrams from the same expression or words, differing in both form and style.
Popularity and discovery
The initial known non-natural ambigram dates to 1893 by designer Peter Newell. Although better known for his children's literature and illustrations for Make Twain and Lewis Carroll, he posted two books of invertible illustrations, in which the picture turns into a different image totally when turned upside down. The last page in his book Topsys & Turvys contains the phrase THE END, which, when inverted, reads PUZZLE. In Topsys & Turvys #2 2 (1902), Newell finished with a variant on the ambigram in which THE last end changes into PUZZLE 2.
The Verbeek remove "The UpsideDowns of old man Muffaroo and little woman Lovekins" used ambigrams in 3 consecutive strips in March,1904, but normally the format of the use was prevented by this strip of expression balloons.
From to September June, 1908, the United kingdom regular monthly The Strand published a series of ambigrams by different people in its "Curiosities" column. Of particular interest is the fact that four of folks submitting ambigrams assumed them to be a rare property of particular words. Mitchell T. Lavin, whose "chump" was printed in June, had written, "I believe it is in the only term in the British language which has this peculiarity," while Clarence Williams published, about his "Wager" ambigram, "Possibly B is really the only notice of the alphabet that will produce this interesting anomaly."
In 1969, Raymond Loewy designed the rotational NEW MAN ambigram custom logo, which continues to be used today. The mirror ambigram DeLorean Motor Company logo was first used in 1975.
John Langdon and Scott Kim also each assumed that they had created ambigrams in the 1970s. Langdon and Kim are probably the two artists who have been most in charge of the popularization of ambigrams. John Langdon produced the first mirror image emblem "Starship" in 1975. Robert Petrick, who designed the invertible Angel brand in 1976, was also an early influence on ambigrams.
The initial known published reference to the word ambigram was by Hofstadter, who attributed the origin of the word to conversations among a tiny group of friends during 1983-1984. The original 1979 edition of Hofstadter's G?del, Escher, Bach featured two 3-D ambigrams on the cover.
Ambigrams became popular consequently of Dan Brown incorporating John Langdon's designs into the story of his bestseller, Angels & Demons, and the DVD release of the Angels & Demons movie contains a bonus chapter called "That is an Ambigram". Langdon also produced the ambigram that was used for a few editions of the book's cover. Dark brown used the name Robert Langdon for the hero in his books as an homage to John Langdon.
In music, the Grateful Dead have used ambigrams several times, including on their albums Aoxomoxoa and American Beauty.
In the first group of the English show Treat or Strategy, the show's coordinator and originator Derren Brown uses cards with rotational ambigrams. These cards can read either 'Strategy' or 'Treat'.
Although the words spelled by most ambigrams are brief in length relatively, one DVD cover for The Princess Bride-to-be movie creates a rotational ambigram out of two words: "Princess Bride-to-be," whether looked at right aspect or upside down up.
The Transformers movie series have logos that are a automatic robot face whether seen right area up or ugly. There are two such logos, one for an Autobot, and one for a Decepticon.
In 2015 iSmart's logo using one of its travel chargers went viral because upside-down it read "+Jews!" The business mentioned that "...we learned a powerful lessons of what not to do when creating a logo."
Types of Ambigram
Ambigrams are exercises in graphic design that play with optical illusions, symmetry and aesthetic conception. Some ambigrams feature a romance between their form and their content. Ambigrams usually get into one of the categories:
3-Dimensional
- A design where an object is presented that will appear to learn several words or words when viewed from different perspectives. Such designs can be generated using constructive sound geometry.
Chain
- A design in which a term (or sometimes words) are interlinked, creating a repeating string. Characters are usually overlapped and therefore a term will start partway through another portrayed term. Chain ambigrams are shown by means of a group sometimes.
Dihedral
- An all natural mirror-image ambigram consisting of numerical digits.
Figure-ground
- A design in which the spaces between your characters of 1 word form another term.
Fractal
- A version of space-filling ambigrams where in fact the tiled word branches from itself and then shrinks in a self-similar manner, creating a fractal. See Scott Kim's fractal of the term "TREE" for an animated example.
Mirror-image
- A design that may be read when reflected in a reflection, as the same word or saying both ways usually. Ambigrams that form different words when viewed in the mirror are also called glass door ambigrams, because they could be printed on a glass door to be read differently when entering or exiting.
Multi-Lingual
- An ambigram that can be read one of many ways in one dialect and one other way in some other language. Multi-lingual ambigrams can exist in every of the many varieties of ambigrams, with multi-lingual perceptual shift ambigrams being particularly striking.
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