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An ambigram is a word, talent or other symbolic representation whose elements preserve meaning when seen or interpreted from some other way, perspective, or orientation.
The meaning of the ambigram may either change, or remain the same, when viewed or interpreted from different perspectives.
Douglas R. Hofstadter represents an ambigram as a "calligraphic design that handles to squeeze two different readings in to the selfsame set of curves." Different ambigram music artists (sometimes called ambigramists) may create very different ambigrams from the same phrase or words, differing in both style and form.
Popularity and discovery
The earliest known non-natural ambigram schedules to 1893 by artist Peter Newell. Although better known for his children's catalogs and illustrations for Tag Twain and Lewis Carroll, he published two literature of invertible illustrations, in which the picture turns into a different image totally when turned upside down. The past page in his book Topsys & Turvys contains the phrase THE final end, which, when inverted, reads PUZZLE. In Topsys & Turvys Number 2 2 (1902), Newell ended with a variant on the ambigram where the final end changes into PUZZLE 2.
The Verbeek remove "The UpsideDowns of old man Muffaroo and little woman Lovekins" used ambigrams in 3 consecutive whitening strips in March,1904, but normally the format of this remove averted the use of term balloons.
From to September June, 1908, the British isles regular monthly The Strand shared some ambigrams by different people in its "Curiosities" column. Of particular interest is the actual fact that four of people submitting ambigrams thought them to be always a rare property of particular words. Mitchell T. Lavin, whose "chump" was shared in June, wrote, "I think it is in the only term in the British language which has this peculiarity," while Clarence Williams published, about his "Bet" ambigram, "Possibly B is really the only letter of the alphabet that will produce this interesting anomaly."
In 1969, Raymond Loewy designed the rotational NEW MAN ambigram custom logo, today which continues to be in use. The mirror ambigram DeLorean Motor Logo design was first found in 1975.
John Langdon and Scott Kim also each thought that that they had developed ambigrams in the 1970s. Langdon and Kim are probably both artists who've been most responsible for the popularization of ambigrams. John Langdon produced the first reflection image custom logo "Starship" in 1975. Robert Petrick, who designed the invertible Angel brand in 1976, was also an early influence on ambigrams.
The initial known published mention of the term ambigram was by Hofstadter, who attributed the origin of the word to conversations among a tiny group of friends during 1983-1984. The original 1979 edition of Hofstadter's G?del, Escher, Bach presented two 3-D ambigrams on the cover.
Ambigrams became more popular as a result of Dan Dark brown incorporating John Langdon's designs into the story of his bestseller, Angels & Demons, and the Dvd movie release of the Angels & Demons movie has a bonus chapter called "That is an Ambigram". Langdon also produced the ambigram that was used for a few editions of the book's cover. Brown used the name Robert Langdon for the hero in his books as an homage to John Langdon.
In music, the Grateful Deceased have used ambigrams many times, including on their albums Aoxomoxoa and North american Beauty.
In the first group of the British show Halloween, the show's sponsor and originator Derren Dark brown uses credit cards with rotational ambigrams. These cards can read either 'Technique' or 'Treat'.
Although what spelled by most ambigrams are relatively short long, one Movie cover for The Princess Bride movie creates a rotational ambigram out of two words: "Princess Bride-to-be," whether looked at right aspect or upside down up.
The Transformers movie series have logos that are a robot face whether viewed right aspect up or ugly. A couple of two such logos, one for an Autobot, and one for a Decepticon.
In 2015 iSmart's brand using one of its travel chargers gone viral because upside-down it read "+Jews!" The ongoing company observed that "...we learned a powerful lesson of what never to do when creating a logo."
Types of Ambigram
Ambigrams are exercises in graphical design that play with optical illusions, symmetry and aesthetic understanding. Some ambigrams feature a marriage between their form and their content. Ambigrams usually belong to one of the categories:
3-Dimensional
- A design where an object is offered that will appear to read several words or words when looked at from different sides. Such designs can be generated using constructive stable geometry.
Chain
- A design in which a term (or sometimes words) are interlinked, building a repeating string. Words are usually overlapped and therefore a term begins partway through another expression. Sometimes chain ambigrams are presented by means of a circle.
Dihedral
- A natural mirror-image ambigram comprising numerical digits.
Figure-ground
- A design in which the spots between the words of 1 phrase form another portrayed expression.
Fractal
- A version of space-filling ambigrams where the tiled word branches from itself and then shrinks in a self-similar manner, forming a fractal. See Scott Kim's fractal of the word "TREE" for an animated example.
Mirror-image
- A design that may be read when mirrored in a reflection, as the same phrase or phrase both ways usually. Ambigrams that form different words when viewed in the mirror are also known as glass door ambigrams, because they can be printed on a glass door to be read differently when entering or exiting.
Multi-Lingual
- An ambigram that can be read a proven way in one vocabulary and another real way in some other terminology. Multi-lingual ambigrams can exist in all of the many varieties of ambigrams, with multi-lingual perceptual shift ambigrams being particularly striking.
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